Using search engines has become a staple of our time. Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems. But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content. […]
What Is Voice Search Copywriting? Read More »
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience. If not, you will look, feel and act exactly like your competitors. So, how do you ensure your brand is distinct? Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant
How To Build A Unique Brand Identity Read More »
Copywriting – it’s just writing words, isn’t it? Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that,
7 Myths Of Copywriting That You Can’t Afford To Believe Read More »
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s
Are You Trusting Your Customers Too Much? Read More »
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload
Why Is Inbound Marketing Relevant? Read More »
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action. I personally want to rise, and I want
10 ways how to reclaim 2020 for your business Read More »
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all with the aim to execute marketing campaigns that produce results. However, despite all of this, sometimes things don’t go as planned. Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting B2B,
What to do if your marketing goes wrong Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer right now, could you do it without opening a spreadsheet or slipping into vague clichés? Most Australian business owners think they know their customers. Fewer have actually defined them properly. And in 2026, that gap
How To Define Your Ideal Customers in 10 steps Read More »
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions? The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act. To help you understand buyer behaviour more thoroughly, here
Everything You Need To Know About Buyer Behaviour Read More »
Your website is the most important digital asset your business owns. It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business. Here’s why you should frequently
Why refresh your website copy (often) Read More »
