Let’s explain

Complete Brand Design + Messaging Development Service

Melotti Content Media + Font & Swatch have joined forces to build/rejuvenate your brand’s identity, design and positioning to place you at the forefront of your industry.

So, you’re considering

building or rejuvenating your brand?

With the combined force of Melotti Content Media + Font & Swatch, you're making the smartest decision this year!

Backed by our collective marketing strategy, creative skill, design excellence and expert copywriting, our two agencies define, establish, solidify and modernise your brand to help strengthen your appeal and relevance in the eyes of your target audience.

We work with businesses that appreciate how fundamental their brand is in the success of their business and want to work to give their branding the attention and development it deserves.

Everything your brand needs to succeed

We provide clarity and control over the ideal attributes of your brand.

Brands that are inconsistent, undefined or vague don’t connect with customers.

However, so many businesses make this mistake.

For your brand to thrive in today’s competitive world, it needs to resonate with your audience. That’s where our combined forces come in to help you.

All of your Brand: Identity, Voice, Logo, Collateral and Communication

Build and rejuvenate your brand for success.

With our complete Brand Identity + Messaging Development Service, you can clearly define all of the visual elements and core messages of your brand, from identity and personality, brand & logo creation, colours and fonts, tone of voice, hero statements, elevator pitch and more.

Let’s collaborate to strengthen your brand and clarify how you communicate to earn the attention of your audience.

A BRAND ONLY DERIVES ITS TRUE STRENGTH AND RESONATES WITH AUDIENCES WHEN THE BUSINESS BEHIND IT HAS FULL CLARITY AND CONTROL OVER ITS ATTRIBUTES.

First: What IS a COMPLETE

Brand Identity + Messaging Development Service?

We are Melotti Content Media and Font & Swatch: your branding and messaging partners here to create, clarify and boost your brand. 

Our teams collaborate with well-established organisations of all industries to build a complete suite of branding elements that cover all communication styles – from visuals and auditory to feelings and emotions. 

With our holistic brand identity solution, we can reinvigorate your imagery, sharpen your messages and establish your guidelines – all to strengthen your presence in the market.

Let us explain this more in this video. 

Our Brand Identity solution will assist you to achieve:

Brands are far more than a set of colours, fonts and words. When defined, established and endorsed, brands represent value, exert influence, trigger recognition and inspire affiliation.

Here’s a quick breakdown of what’s included:

1. Brand Strategy Session

A deep-dive session to uncover the heart of your brand: who you are, what you stand for, who you serve and how you want to be perceived.

2. Visual Identity Guidelines

A complete style guide covering imagery, layout principles, graphic treatments and how to maintain consistency across all design elements.

3. Verbal Identity Guidelines

A practical guide to your tone of voice, language style, writing do’s and don’ts, helping your team sound like one unified brand in every message.

4. Logo Development

Custom logo design based on your brand strategy, with professional file sets supplied for all print and digital formats.

5. Naming and Tagline Development

Support with creating (or refining) your brand name, product names and taglines that speak to your audience and stand the test of time.

6. Font Selection

A curated font system to reinforce your brand personality across all touchpoints including web, print and social media.

7. Colour Palette

A refined and versatile colour system that represents your brand mood, supports readability and works seamlessly across all formats.

8. Visual Style Definition

We identify your brand’s look and feel, from photo direction and iconography to design accents and motion style.

9. Brand DNA and Positioning

We clarify your brand’s core essence, competitive stance and how you should be positioned in your market to stand apart with confidence.

10. Messaging Development

You’ll receive your brand’s key messages including elevator pitch, value proposition, audience benefits, proof points and CTA language all tailored to your voice and goals.

Second: How do you USE your complete

Brand Identity + Messaging?

From ideation, conceptualisation and execution, our Brand Identity + Messaging package will embody your brand’s core personality and overall style. 

Whether you are introducing your business to the market, planning to refresh your current brand image or repositioning your branding to evolve with the growing expectations of audiences, Melotti Media and Font & Swatch are here to develop the true essence of what you stand for as a business.

There’s no limit to exploring and developing your brand’s full potential.

Watch this video to learn more! 

Ready to get started?

Here’s how we create your Complete Brand Design and Messaging:

Our Sydney-based brand development specialists collaborate with you to build an end-to-end visual and verbal brand identity that makes your business stand out – in just 4 powerful steps.

1. We start with a general chat

You meet with Christopher Melotti, our Australian brand strategist and marketing consultant, to discuss your business, values and brand vision.

2. Let’s sit down for a strategic chat

We host a deep dive session to uncover your brand voice, tone, audience and visual preferences to ensure creative brand alignment.

3. Time to bring your brand to life

Our team designs your logo, visual elements and brand messaging framework that express your brand identity with clarity and consistency.

4. Your Complete Brand Package is ready to shine

You receive a comprehensive branding suite including logos, guidelines and messaging documents ready for your website, socials and marketing roll-out.

Ready to take your brand to the next level?

$ 9,000 plus GST

For the business that needs to refresh and reinvigorate the definition of their brand for a new phase.
Messaging Workshop
Design workshop
Hero statements
Elevator pitch
Colours and fonts
Brand elements (refresh existing)
Key Deliverables

◉ Messaging and Design Workshop

◉ Your Brand Messaging Document

◉ Design Workshop

◉ Your New Colours

◉ Your Fonts

◉ Your Brand Elements

$ 26,750 plus GST

Our Brand Fortification package refreshes your brand, defines your core messaging and identifies your market position.

The Brand Fortification provides you with the basics to refresh your brand and engage your audience.
Brand Essentials Plus
Design Workshops
Core Messaging statements
Our brand values
Our brand personality
Logo development
Creation of Brand Elements
Brand Reference Guide
Key Deliverables

◉ Messaging and Design Workshop

◉ Your Brand Messaging Document

◉ Design Workshop

◉ Your New Logo, Colours & Fonts

◉ Your Brand Reference Guide

$ 38,850 plus GST

The Brand Bank is a comprehensive Brand Fortification plus brand applications, content plans and design templates.

This package is ideal for a business that needs to create a new brand or completely refresh an existing one.

It is your complete branding and messaging package to differentiate your organisation and engage your audience.
Brand Fortification Plus
Our ideal audience
Brand imagery examples
What we are
What we look like
What we aren’t
What we don’t look like
Social media templates
Content Action Plan
Video branding
Email & Letterhead Templates
Brand Guidelines
Key Deliverables

◉ Messaging and Design Workshop

◉ Your Brand Identity & Core Messaging Document

◉ Your New Brand

◉ Your Brand Collateral

◉ Your Brand Guidelines

◉ Content Action Plan

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