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How To Develop A Marketing Message Strategy For Your Brand

Leave a Comment / Business, Content Marketing, Marketing /

Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around a key marketing message.  Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in.  The success of your overall marketing lies in your ability to deliver this key […]

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The Implications of Artificial Intelligence (AI) on Marketing and Business

Leave a Comment / Business, Marketing /

Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In

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5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19?

Leave a Comment / Business, Content Marketing, Marketing /

Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the

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How Is Copywriting Relevant in the 2020s?

Leave a Comment / Business, Content Marketing, Copywriting /

The twenty-twenties is a marvellous but VERY fast–paced age.  We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.   For brands, keeping up with those expectations is already hard enough.   Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for

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Marketing In The New Era: Engaging, not Just advertising

Leave a Comment / Marketing /

All Advertising is Marketing, but not all Marketing is Advertising. ​If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts. Why? Because it means that you’re opening up a box of crayons (“marketing”), and trying to create a colourful masterpiece with only one colour (“advertising”), then

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ai content themes

7 Types Of Content Themes You Should Add To Your Content Marketing Mix

Leave a Comment / Content Marketing /

Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing in 2026 is not about doing more.It is about being clearer, more intentional and more relevant. I see this every day. Brands are publishing consistently, investing in AI tools and experimenting with new formats, yet still feeling frustrated by a lack of traction

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Why Do You Need A Copywriter for Your Email Marketing?

Leave a Comment / Business, Content Marketing, Copywriting, Marketing /

Is there a better option to cost–effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?  Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.  However, getting results is no easy task. People hate spam and pushy emails that crowd

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7 Tips for Writing Effective Landing Page Copy

Leave a Comment / Content Marketing, Copywriting, Marketing /

Landing pages are a big part of your Marketing. Why? Because, if done well, they convert your visitors into leads and paying customers. Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer. Here are some useful tips in writing effective landing page copy to help you.  Prefer to listen, rather

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