Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In […]
The Implications of Artificial Intelligence (AI) on Marketing and Business Read More »
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the
5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19? Read More »
The twenty-twenties is a marvellous but VERY fast–paced age. We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs. For brands, keeping up with those expectations is already hard enough. Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for
How Is Copywriting Relevant in the 2020s? Read More »
All Advertising is Marketing, but not all Marketing is Advertising. If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts. Why? Because it means that you’re opening up a box of crayons (“marketing”), and trying to create a colourful masterpiece with only one colour (“advertising”), then
Marketing In The New Era: Engaging, not Just advertising Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing in 2026 is not about doing more.It is about being clearer, more intentional and more relevant. I see this every day. Brands are publishing consistently, investing in AI tools and experimenting with new formats, yet still feeling frustrated by a lack of traction
7 Types Of Content Themes You Should Add To Your Content Marketing Mix Read More »
Is there a better option to cost–effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself? Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information. However, getting results is no easy task. People hate spam and pushy emails that crowd
Why Do You Need A Copywriter for Your Email Marketing? Read More »
