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Your business needs customers, and they want valuable content. Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right. […]

Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough. “Rock bottom became the solid foundation on which I rebuilt my life”- JK Rowling.​ I am a writer. I love to write… copy, blogs and articles. I believe myself

As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client.It’s very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you! ​ Let’s delve into the ethics and responsibilities of copywriting and content creation, as a freelancer,

        Your current customers are absolutely essential to your business. It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their

We see copywriting everywhere and every day of our lives. It’s on advertising and products. It’s behind the videos you watch and the PodCasts you listen to. It’s in documents, emails, books, pamphlets, white papers and all kinds of content. Because of this, copywriting can get taken for granted and often underestimated, because there is

Today’s working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms. So, how do we manage the stress in the workplace and rise above it? What is

        Customers are the top priority for a business, as without them, businesses can’t carry on- it’s as simple as that.  So, how do we attract them? Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they

Every audience today is very active online, which means your business has to be there to meet them. This is primarily done through your website.  Your website has a lot of responsibility to reach out to your audience, engage and offer them value, and then convert them into happy customers, or even better, advocates.  It