Part Eight: Distribution Distribution is the fourth element in the marketing mix, dubbed as ‘Place’. Basically, it is everything involved with making the product offering available to the market. An organisation is faced with many options to get the product within reach of the consumer and that can be either through a channel or direct […]
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Pricing and customer value are closely linked. Basically stated, the value a customer places in a product and brand is indicated by how much they are willing to give up, usually in the form of money. The price is the monetary value set by an organisation at a level they believe is worthy of their
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Environments Around An Organisation For marketing efforts to be successful, an understanding of the environments around an organisation is vital as they can have varying different impacts on an organisation- these can be negative, positive or a mixture of both. Environments can be classified as two types: the micro and macro environments. The micro-environment are
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Marketing is a versatile, crucial and ever-changing organisational function. It is a practise that everyone should have at least a general understanding of, which is why I aim to cover the basics for people who want to know more about this interesting profession. Are you ready? Let me introduce marketing today! Marketing: What is It? Basically put,
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Your brand is one of the most valuable elements of your business. Your brand establishes your tone and identity in the marketplace, and is a key factor in differentiating you from your competitors. Therefore, it’s important to get it right so that it resonates with customers and helps you develop positive and ongoing relationships with
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Can you spot the error in the copy on this packaging? Here is a hint: it’s on the very first line of the text. This is a little bit of a worry, as I purchased this reputable (not to mention premium) brand at The Sydney Royal Easter Show recently, and it wasn’t exactly cheap.
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The New Year’s Resolution: It is something that everyone does every year at the very start of a new January in order to signify the start of a new 365 day cycle, only to be forgotten within a few weeks, sometimes only in a few days. But they can be very powerful tools to unlock
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