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Who are your competitors?  How many of them are there?  Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets.  So, how do you position your products and services to still earn the attention of people, despite the […]

Written by The Melotti Content Media Team, checked by Christopher Melotti Your brand is one of your business’ most valuable assets. That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity.   A brand identity is much more than just