Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’ […]
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Digital marketing is very commonplace today. It’s everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, ‘commonplace’ doesn’t mean that it’s stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and
What is copywriting in digital marketing? Read More »
Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media.This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and audio
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Conferences and events are big business today. They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way. But in order to have a successful event, you need an audience to both attend and love the experience. This means you need excellent event content which
What Content Do You Need For Events and Conferences? Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
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