2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting […]
7 Content Marketing tips to success in 2021 Read More »
Yep – everyone can write! You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this. But then… Why hire a cleaner when you can (probably) clean? Why hire a designer when you can (maybe) design yourself? Why hire an accountant
7 common situations when to use a freelance copywriter Read More »
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments. This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised:
What Copywriting Content Offers Your Current Customers and Your Business Read More »
Brands love to tell stories. Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage. However, while stories are as old as history, the typical story arc has changed
How Storytelling In Marketing Has Changed Read More »
