November 2025

Written by The Melotti Content Media Team, checked by Christopher Melotti A few years ago, when ChatGPT and other AI platforms exploded, the world thought we were witnessing the end of search engines as we knew it. Fast-forward to today, and the story looks very different. Online search hasn’t disappeared – it’s transformed (or transforming). We’ve […]

Written by The Melotti Content Media Team, checked by Christopher Melotti Local search has changed – again. And this time, it’s bigger than keywords, bigger than Google Maps and definitely bigger than your Google Business Profile. Today, people aren’t just typing “restaurants near me” or “electrician in Campbelltown” into search engines anymore. They’re asking AI. Platforms

Written by The Melotti Content Media Team, checked by Christopher Melotti Customer search has changed – quietly but completely. Remember when we’d “Google it” and scroll through ten blue links? Now, we just ask AI. And instead of choosing from a list, we’re getting fed answers. How is AI getting those answers? Hopefully FROM your content.