If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant […]
Why Inbound Marketing Needs Copywriting Read More »
Writing your own personal journal is probably one of the best things you will ever do for yourself… ever. It’s a record of your life, it allows you to vent and is a form of self-actualisation. People often overlook the value of a personal diary as they naturally associate a journal as something only “arty”
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As businesses, we’re all very aware of the need for Search Engine Optimisation (or SEO).It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers. But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to
Search Engine Optimisation: Getting Started Read More »
Whether they are organisations or individuals, your audience today is actively researching well-before they make a purchase. This means you need to meet them during that phase to get onto their radar if you want to be considered as a viable option. You can do this through well-written content. Everyone can write, and with
Why hire a copywriter? The 6 Benefits We offer your business Read More »
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.While it’s common for an Agency to have Strategy, Campaign and Creative Design in-house, most don’t have a professional copywriter to fulfil their clients’ needs. This is where white labelling comes in
What is White Label Copywriting? Read More »
You had to see for yourself, didn’t you? Well GOOD! That’s the point. It shows the POWER of writing a compelling headline. But, once you’re audience clicks, you need to follow it up with relevant value if you want them to stay. So that’s what’s next. Question: what makes a good headline that gets
Is This Headline Clickbait? Read More »
You can’t make your product or service fit for everyone. Those mass-market days are long gone. So, the sooner you accept this, the better your marketing will be! People today have so many unique needs, interests and lifestyles. They also demand personalisation or they just don’t pay any attention to marketing. So, to achieve business
Marketing 101: What Is Target Marketing? Read More »
Part Eight: Distribution Distribution is the fourth element in the marketing mix, dubbed as ‘Place’. Basically, it is everything involved with making the product offering available to the market. An organisation is faced with many options to get the product within reach of the consumer and that can be either through a channel or direct
Introduction to Marketing – Part 8 : Distribution Read More »
Pricing and customer value are closely linked. Basically stated, the value a customer places in a product and brand is indicated by how much they are willing to give up, usually in the form of money. The price is the monetary value set by an organisation at a level they believe is worthy of their
All About Pricing Strategy Read More »
Environments Around An Organisation For marketing efforts to be successful, an understanding of the environments around an organisation is vital as they can have varying different impacts on an organisation- these can be negative, positive or a mixture of both. Environments can be classified as two types: the micro and macro environments. The micro-environment are
The Marketing Environment Read More »
