That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people […]
What’s It Like Working With A Copywriter? Read More »
Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Your business’s content needs seem to be forever growing and yet your time seems to always be shrinking.The problem is, you just can’t compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. So,
How to hire a copywriter – the 7 steps your business should take Read More »
Right. I get it. We’re all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of goals, but many don’t even seem to get a look at… year after year. But what if I shared my ONE, single goal
The Best New Year’s Resolution for 2019 Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more
11 Key Understandings Of Consumer Psychology And Marketing Read More »
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content. Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt! Are
Is Your Copy Scaring Your Audience in 5 ways? Read More »
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’. They will make a lot of decisions about your business based on what they discover
How to write content for a website Read More »
How long does copywriting take? It’s a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing. So, how do you know how long it takes to write strong
How long does copywriting take? Read More »
Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general. However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages.Here’s why
Why the Medical Industry needs Copywriting Read More »
