Website best practise changes quite a bit over time. One of the most recent trends I’ve noticed is the SERVICE and SOLUTION pages. Sure, you may be thinking ‘this isn’t new’, and perhaps it isn’t. But it’s certainly growing in prevalence today – and for good reason. You see, you have two types of […]
Website Service Pages versus Solutions Pages Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer right now, could you do it without opening a spreadsheet or slipping into vague clichés? Most Australian business owners think they know their customers. Fewer have actually defined them properly. And in 2026, that gap
How To Define Your Ideal Customers in 10 steps Read More »
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming
SEO Is Evolving: here Are The 3 Steps You Need to Keep Up Read More »
As businesses, we’re all very aware of the need for Search Engine Optimisation (or SEO).It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers. But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to
Search Engine Optimisation: Getting Started Read More »
