Marketing is a versatile, crucial and ever-changing organisational function. It is a practise that everyone should have at least a general understanding of, which is why I aim to cover the basics for people who want to know more about this interesting profession. Are you ready? Let me introduce marketing today! Marketing: What is It? Basically put, […]
Introduction to Marketing Read More »
Your brand is one of the most valuable elements of your business. Your brand establishes your tone and identity in the marketplace, and is a key factor in differentiating you from your competitors. Therefore, it’s important to get it right so that it resonates with customers and helps you develop positive and ongoing relationships with
All About Brand Strategy Read More »
Can you spot the error in the copy on this packaging? Here is a hint: it’s on the very first line of the text. This is a little bit of a worry, as I purchased this reputable (not to mention premium) brand at The Sydney Royal Easter Show recently, and it wasn’t exactly cheap.
Example: Why Businesses Need a Copywriter Read More »
