Communicating with your audience, whoever they are, is the cornerstone of marketing, and in fact, business as a whole. Regardless of the intention, whether it’s to educate, entertain, nurture, sell, convert, and so on, if you can’t piece together the right words, audio and visuals to attract and hold attention, then you’re going to get […]
What does a copywriter do? The 10 Benefits of Copywriting Services Read More »
Creative content is all around us every day. It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly
The Guide To Content Marketing Success: how to meet your customer’s obsession Read More »
Marketing 101 teaches us that there are two types of customers: Business To Business (B2B) and Business To Consumer (B2C). While elements of this still hold true, the world has changed. People now expect a far more personalised experience and a deeper connection from brands than ever before. Meeting this expectation is called Human-To-Human
What is Human-To-Human (H2H) Marketing? Read More »
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content
Why Does Copywriting With Benefits Engage Your Audience More Than Features? Read More »
People immediately associate copywriters with grammar nazis, but that isn’t always the case.Sure, the use of correct spelling and grammar are both important when it comes to the written language, however, do those rules strictly apply when writing marketing copy? Some say yes and others say no; but there actually is a more definite answer
Is language flexible in Copywriting? Read More »
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people
Why Marketing Is Important and The 6 ways to improve Read More »
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’
The Problem With Offering Creative Services For Free Read More »
Digital marketing is very commonplace today. It’s everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, ‘commonplace’ doesn’t mean that it’s stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and
What is copywriting in digital marketing? Read More »
Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media.This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and audio
Copywriting: The power behind video and audio marketing Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
How copywriting helps you tap into the voice search revolution Read More »
