It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021. Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so […]
Why Better Content Marketing Is An Essential In 2021 (or else!) Read More »
Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course). There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too. But today, there’s heaps of
10 Steps To Reinvigorate Your Content Marketing This Year Read More »
Google is at it again! More new algorithm updates that have everyone running around afraid that their content will become null and void. But before everyone panics, can we look at what these changes actually do first? Let me take you through a few things about Google Algorithm updates and how they affect your
What Impact Do Google’s Algorithm Changes have on your content? Read More »
The Australian market is constantly evolving and so too are your ideal customers. That means TODAY is the perfect opportunity to make some exciting updates to your brand and some positive changes to the way your business operates. But – what exactly should you do? Here are 8 brand improvement ideas to get your creative
8 Ways To Immediately Improve Your Brand’s Appeal Read More »
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting
7 Content Marketing tips to success in 2021 Read More »
Yep – everyone can write! You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this. But then… Why hire a cleaner when you can (probably) clean? Why hire a designer when you can (maybe) design yourself? Why hire an accountant
7 common situations when to use a freelance copywriter Read More »
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments. This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised:
What Copywriting Content Offers Your Current Customers and Your Business Read More »
Brands love to tell stories. Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage. However, while stories are as old as history, the typical story arc has changed
How Storytelling In Marketing Has Changed Read More »
Quality Copywriting and Content Marketing – the two essential tools in business today. Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals. However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently
Answers for the 5 FROs Of Copywriting and Content Marketing Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Every organisation must reach their target audience, whoever they may be. So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful
What Is Copywriting? Read More »
