The last couple of years will go down in history – and we all know why. The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it […]
9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget Read More »
Artificial Intelligence – it’s everywhere today. It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.” But is
Is AI Copywriting Disrupting The Content Market? Read More »
Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions. As businesses, we are familiar with it. As customers, we see it every day. This type of targeting works by using data crumbs
Is Marketing Ready for a Cookie-less Future? Read More »
Website best practise changes quite a bit over time. One of the most recent trends I’ve noticed is the SERVICE and SOLUTION pages. Sure, you may be thinking ‘this isn’t new’, and perhaps it isn’t. But it’s certainly growing in prevalence today – and for good reason. You see, you have two types of
Website Service Pages versus Solutions Pages Read More »
Every business loves social media today. Why? Because all of our customers are there! The growth of active social media users around the world continues to rise and this has encouraged brands from all industries and of all sizes to join them there. It makes commercial sense! But now that almost everyone is aware
10 Common Social Media Mistakes and How To Avoid Them Read More »
Every year, business and marketing practises evolve – and copywriting is no exception. Of course, the biggest and most recent shift has come in the wake of COVID. While the physical impact is starting to pass, it has changed our global lifestyle significantly. For one, we’ve all become more reliant on the digital world than
The New Norm of Copywriting: 3 Copywriting Trends To Take Note Of Read More »
Want to know the secret to writing the best copywriting and creating the most effective content? Think like your audience does! Sounds simple, right? But it’s just not that easy. Here’s what you need to know. Prefer to listen, rather than read? Here’s the Podcast summary! Copywriting – and
What’s The Trick To Effective Copywriting? Read More »
How do you make your copywriting work? How does copywriting generate results? Excellent questions! Business has always been about outcomes and achieving a return on investment, however with the rise of digital marketing, assessing the success of our campaigns is easier than ever. Every advert, promotional campaign or social media strategy can be tracked, measured
The Complete Guide: How to get successful results with copywriting Read More »
What’s the biggest reason why your content loses people’s interest? It doesn’t deliver on its promise, and their disappointment leaves your reader reaching for the exit button. Boom. It’s as simple as that. If your business works hard on its Content Marketing strategy (which it should!) and you aren’t seeing the results you were
Is your content disappointing your audience? Read More »
How genuine are your brand’s messages? How honest is your tone and communication style? Does the information you provide earn trust? These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk
Why it’s so important for your marketing to be genuine today Read More »
