In today’s marketing, consistency is key. This certainly applies to the way your brand communicates through its messaging, style and tone of voice. I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s […]
Why your Brand needs Core Messaging Guidelines Read More »
Competition is fierce today. Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience. However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email. With over 3.9 billion daily email users in the
How To Craft Marketing Emails That Convert Read More »
Have you visited a website and then seen their brand everywhere online?This is a Marketing Practise called Retargeting (or remarketing). It’s a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact. Retarget marketing is definitely something
Retarget Marketing: A New Level Of Personalised Content Read More »
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s
Are You Trusting Your Customers Too Much? Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around a key marketing message. Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in. The success of your overall marketing lies in your ability to deliver this key
How To Develop A Marketing Message Strategy For Your Brand Read More »
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the
5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19? Read More »
The twenty-twenties is a marvellous but VERY fast–paced age. We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs. For brands, keeping up with those expectations is already hard enough. Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for
How Is Copywriting Relevant in the 2020s? Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Content marketing in 2026 is not about doing more.It is about being clearer, more intentional and more relevant. I see this every day. Brands are publishing consistently, investing in AI tools and experimenting with new formats, yet still feeling frustrated by a lack of traction
7 Types Of Content Themes You Should Add To Your Content Marketing Mix Read More »
