Right. I get it. We’re all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of goals, but many don’t even seem to get a look at… year after year. But what if I shared my ONE, single goal […]
The Best New Year’s Resolution for 2019 Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more
11 Key Understandings Of Consumer Psychology And Marketing Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Innovation in business is all about not doing the same thing over and over… Sounds self-explanatory, right? But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today,
Innovation In Business: Not Doing The Same Thing Over And Over Read More »
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’. They will make a lot of decisions about your business based on what they discover
How to write content for a website Read More »
How long does copywriting take? It’s a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing. So, how do you know how long it takes to write strong
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If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant
Why Inbound Marketing Needs Copywriting Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti If you’re a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you’re the right person to sell, buy, or lease their most important (and largest) asset. However, did you know that copywriting and content marketing can
Why Real Estate Agents need Copywriting and Content Read More »
You had to see for yourself, didn’t you? Well GOOD! That’s the point. It shows the POWER of writing a compelling headline. But, once you’re audience clicks, you need to follow it up with relevant value if you want them to stay. So that’s what’s next. Question: what makes a good headline that gets
Is This Headline Clickbait? Read More »
