Prefer to listen, rather than read? Here’s the Podcast summary! “Am I over blogging?” “Am I writing too many blogs?” “Should I write about the same topic over and over again?” These are some of the most commonly asked questions we get from our clients when it comes to content marketing and article writing. According to recent statistics, […]
Are you “over blogging”? How Often Should You Produce New Content? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Once again, we’re moving to a new financial year – time flies by, doesn’t it? We understand that this is a challenging period for all businesses. It’s the culmination of a long 12 months of work, to determine what worked, what didn’t and where you’re
How To Prepare Your Content Marketing Plan For The Next Financial Year Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Communicating with your customers is a cornerstone of marketing – and, in fact, business. If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you. But
Does your brand’s messaging need refreshing? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers. While there are so many different ways to attract and retain them, content marketing is one of the best methods – that’s why we talk about this all the time here at Melotti Media. The question is: how
How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder Read More »
Blogs are one of the most common and effective forms of content marketing. Smart businesses today publish informative articles and blogs on their websites to: Improve SEO rank Drive more organic traffic Engage and educate clients Become a thought leader Share fresh, key insights Inspire leads to convert A well-written blog offers so many benefits
5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential Read More »
Can you believe how fast 2021 came and went? Neither can we! We’ve been so busy as Australia has begun to reopen that we didn’t even notice these past few months flying by. Yet, with the holiday season just around the corner, there’s still so much left for us to do! We’ve got
10 Content Marketing Trends To Embrace In 2022 Read More »
It’s that time of year again. The weather’s getting warmer, the shops are getting busier, families are coming together and Michael Bublé is playing on repeat. That can only mean one thing… it’s Christmas time! While we’re all looking to reconnect with loved ones and decorate our homes with Christmas trees that will probably stay
The Do’s and Don’ts of Christmas Content Marketing Read More »
Ho ho ho! Christmas is an awesome time of the year – but it comes around REALLY fast. You’ve probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same? Whether you’re writing simple cards or launching a full Christmas-themed marketing campaign, you need
How To Get Into The Christmas Copywriting Spirit Read More »
Let’s talk about your writing process. When you create content, how do you begin? Do you consciously decide what flow to follow? Do you just let your thoughts freely turn into words? However you write, you must always consider your audience. The approach you take must be specifically catered to address their needs, pain
Content Is An Upside-Down Triangle: The Importance Of Good Flow In Your Copywriting Read More »
Today, businesses are producing all kinds of branded content. In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read. But what about multitasking people on the move? One of the most overlooked and yet biggest marketing
5 Reasons Why Your Brand Needs a Podcast Read More »
