As businesses, we’re all very aware of the need for Search Engine Optimisation (or SEO).It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers. But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to […]
Search Engine Optimisation: Getting Started Read More »
Whether they are organisations or individuals, your audience today is actively researching well-before they make a purchase. This means you need to meet them during that phase to get onto their radar if you want to be considered as a viable option. You can do this through well-written content. Everyone can write, and with
Why hire a copywriter? The 6 Benefits We offer your business Read More »
What does the future hold? Artificial Intelligence, or AI, is no longer a thing of science fiction; it’s today’s reality and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right
Artificial Intelligence (AI) and How It Will Affect Marketing Read More »
If you’re a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you’re the right person to sell, buy, or lease their most important (and largest) asset. However, did you know that copywriting and content marketing can help you offer them additional value 24/7, expand your exposure
Why Real Estate Agents need Copywriting and Content Read More »
In a corporate world where it’s easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us. Have you considered the importance of the relationships you have with both yourself and your
Self-Reflection In Business and the Effects People have on Each other Read More »
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.While it’s common for an Agency to have Strategy, Campaign and Creative Design in-house, most don’t have a professional copywriter to fulfil their clients’ needs. This is where white labelling comes in
What is White Label Copywriting? Read More »
Your business needs customers, and they want valuable content. Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right.
The 5 Ways To Ace Your Business’ Content Marketing Read More »
Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough. “Rock bottom became the solid foundation on which I rebuilt my life”- JK Rowling. I am a writer. I love to write… copy, blogs and articles. I believe myself
Is Rock Bottom The Corner Stone Of Creativity? Read More »
As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client.It’s very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you! Let’s delve into the ethics and responsibilities of copywriting and content creation, as a freelancer,
The Ethics Of Copywriting Read More »
Your current customers are absolutely essential to your business. It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their
The Nurturing Nature of Copywriting Read More »
