We see copywriting everywhere and every day of our lives. It’s on advertising and products. It’s behind the videos you watch and the PodCasts you listen to. It’s in documents, emails, books, pamphlets, white papers and all kinds of content. Because of this, copywriting can get taken for granted and often underestimated, because there is […]
Why is Copywriting Important? Read More »
Today’s working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms. So, how do we manage the stress in the workplace and rise above it? What is
Underestimating workplace stress: an unjustifiably growing issue Read More »
Customers are the top priority for a business, as without them, businesses can’t carry on- it’s as simple as that. So, how do we attract them? Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they
What is your customer finding about your business? Read More »
From The Real Estate Hot Topics Magazine – Issue 24, Winter 2018 With CHRIS MELOTTI – MELOTTI MEDIA COPYWRITING Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector
Creating Genuine Connections Through Social Media in Real Estate Read More »
We all have to work which means that we all have bosses in the workplace. Hopefully, you have someone who you can look up to and learn from- because if that’s the case, your boss is a fantastic mentor and you have a great opportunity to grow in your career. However, this isn’t always the
Dealing With The Difficult Boss At Work Read More »
How much copy does my website need? What word count should my content include? Which eBook length will attract the most readers? As a copywriter, I get asked questions relating to copy length every day. What works best? Our audience’s attention spans are becoming shorter and more selective, and yet businesses are not adapting to
Long or Short Copy – How Much Do You Need? Read More »
Content Marketing and Copywriting are two highly effective tools used to offer value to your audience and improve your business’ engagement with your customers, all of which improves ROI. However, most content defaults to the “what” or the “how”, when it really should be about the “why”. Here’s what you need to know about how
Why your Copy and Content needs the “Why” Read More »
Are you a Real Estate Agent looking to maximise your exposure in the digital space? You should be! Have a listen to my interview with Lee Woodward and the team at REA Group about Effective Digital Marketing, below. Click to hear my recent PodCast I recorded with Real Estate guru, Lee Woodward from the Real Estate Academy in Australia. We
Effective Digital Marketing in Real Estate Read More »
Have you noticed that your inbox has been full of alerts this month, notifying you that everyone’s Privacy Policies have been updated? Some are from brands and organisations you are familiar with, and more interestingly, some are from ones that you can’t remember or even know. Well, ALL of them have your details- and that’s
Why is everyone updating their Privacy Policies? Read More »
Your business absolutely must be present online, and it must be making an impact there if you want to see success.This comes mainly from your website.A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse. So, what is
What Is Copywriting For A Website? Read More »
