Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’. They will make a lot of decisions about your business based on what they discover […]
How to write content for a website Read More »
How long does copywriting take? It’s a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing. So, how do you know how long it takes to write strong
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Everyone can compete on a tangible level. The real key to business survival lies now in the intangible. Do you appreciate the importance of creativity? Everyone can compete on the tangible level – the real key to survival lies now in the intangible. I attended a function recently, where Todd Sampson presented to a crowd
Creativity: The Final Frontier In Business Read More »
So, you’re working with a copywriter on your next piece of content?It’s a great idea. Content marketing has been proven to be an excellent way to attract new customers and nurture current ones because it offers them value on their terms. It makes your brand relevant to them when they need and are open to
What are copywriting fundamentals? Read More »
We’re all human. We all make mistakes. (there’s probably an error in this very post!) However, it’s not excusable as it can cause some serious problems. In my copywriting classes, I explain how important it is to proofread everything you write, because a spelling, fact or grammar error has more of an impact on your audience
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Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general. However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages.Here’s why
Why the Medical Industry needs Copywriting Read More »
If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant
Why Inbound Marketing Needs Copywriting Read More »
Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment. This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
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Writing your own personal journal is probably one of the best things you will ever do for yourself… ever. It’s a record of your life, it allows you to vent and is a form of self-actualisation. People often overlook the value of a personal diary as they naturally associate a journal as something only “arty”
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Times may change but standards must remain. This saying is never more applicable than it is in the corporate world. Businesses and industries are the final frontier for a level of professional decorum and conduct that we just can’t afford to lose, and while the world is changing, we still need to uphold a code
Keeping it professional – the 6 rules people Are forgetting! Read More »
