Are you whinging or are you winning in business? It’s a rough, tough business world out there! Yet some succeed while others fail. So how do you and your organisation stay afloat? Remind youself of this: the only thing every individual in business (and life, for that matter) deserves is an opportunity; the rest is […]
The only thing you deserve in life is an opportunity Read More »
Our day is upon us once again,So gather loved ones, neighbours, fellows and friends,To celebrate a place of who’s pure beauty is awed,By both those who are here and the many abroad.We’re the luckiest people alive to live in the best country on Earth.I’m proud to call this country my home, my love, my place
Happy Australia Day Read More »
It’s all about physical location, and the Marketer’s ability to digitally enhance local communications, in real time. The digital platform world is growing and evolving at such a rapid pace today that there’s no telling where it will head next or who will use it in the most unique and effective way, and Location-Based Marketing
Marketing Digitally at Close Proximity Read More »
I received the Australian Marketing Institute’s 2015 Highly Commended Future Leader Award in Melbourne this month. The amazing Russel Howcroft presented this award to me. I’m very honoured!
Russel Howcroft and me, at the Marketing Excellence Awards Read More »
This is me, winning the Australian Marketing Institute’s 2015 Highly Commended Future Leader Award for marketing excellence!
Winning an award for Marketing Excellence! Read More »
Are you struggling to find motivation? This quick insight may help. Life needs to be lived. As humans, we naturally seek achievements and perform behaviours to fulfil our lives according to what pleases us most, whether that be learning languages, pursuing hobbies, studying knowledge, or hanging with friends. That’s all well and good, but in
Motivating Yourself And Others: The Fuel Of Action Read More »
Applying for that next big job with the fancy perks, the fresh new career prospect and the big pay cheque has become second nature to a lot of us these days, especially with Generation Y rising through the ranks. It’s not a particularly bad thing- in fact, it’s a healthy thing, as it demonstrates a
The New Trend In Hiring Employees: Adaptation Read More »
You can’t make your product or service fit for everyone. Those mass-market days are long gone. So, the sooner you accept this, the better your marketing will be! People today have so many unique needs, interests and lifestyles. They also demand personalisation or they just don’t pay any attention to marketing. So, to achieve business
Marketing 101: What Is Target Marketing? Read More »
Part Ten: Sustaining Value Today, it’s not enough to simply promote and market to a target audience; consumers are starting to demand relationships in different forms prior to, during and after their purchases. The relationships offered by an organisation are another channel of communication to consumers and therefore must also be managed just like all
Introduction to Marketing – Part 10: Sustaining Value Read More »
Part Nine: Communication and Relationships Promotion and advertising is the cornerstone of the marketing plan and marketing department, requiring a strategic plan to work out the best way to leverage marketing efforts to successfully promote a product. The Promotion Mix The promotion mix consists of advertising, personally selling, sales promotion, public relations and direct marketing,
Introduction to Marketing – Part 9: Communication and Relationships Read More »
