Roy Morgan Research just published their 2017 “Image Of Professions Survey” detailing the Australian public’s rating of the trustworthiness across different jobs. It is very telling for many different industries, especially with “Advertising” coming in so terribly low. I think we need to start looking in the mirror and asking ourselves why… Above is the image […]
How Does The Public View Advertisers? Read More »
Want to learn all about Copywriting, Marketing and Content Strategy to engage your audience and unlock success? My General Assembly class is on in Sydney next week! Sign up now, here: https://generalassemb.ly/education/doing-copywriting-right-engaging-your-audience/sydney/37508
My Next General Assembly Class Read More »
Have you always wanted to publish a book, but things keep getting in the way? This is your year to write that book you’ve always wanted to. No more excuses, everyone! If you go to your bookshelf and don’t see something you want to read, it’s your turn to write! It’s what got me started,
Rebutting The Excuses For Not Writing Read More »
Albert Einstein said the definition of insanity is doing the same thing over and over and expecting a different result. Does this apply when hiring new staff? YES!We all know this quote so well. We appreciate its wisdom and we get its meaning, but why don’t we put it to use when we hire new
Why do we hire the same person, and expect different results? Read More »
Are you motivated enough to write, or are you being consumed by other things? Here are the typical types of distractions and how to deal with them. Time is one of the biggest factors when it comes to writing, in any form. Everyone knows that composing work takes hours of ideas, planning, first drafts, editing,
Are You Writing Or Wasting Time? Read More »
You may have the perfect speaker, the right marketing and the ideal venue, but are you offering your audience enough? How do you engage them and offer them enough value to give you their precious time? By flaky, I mean more unreliable. It’s a curious thing to write as a title, but hear me out.
Are People More Flaky Than Ever These Days? Read More »
What Does Your Business Do? My name is Christopher- Founder of Melotti Media, and I am a freelance copywriter specialising in content creation for a wide range of clients across several different industries, platforms and sizes. From advertising, marketing, corporate communications, messaging, editing, publishing, SEO, media, scripts and strategy, I’ve got their copywriting needs covered.Building
Why choose Melotti Media to write your content? Read More »
Have you thought about your business’ New Year’s Resolution? How about some fresh, new copywriting to kick off the year? Make the start of 2017 your chance to refresh all of your business’ communications! With 2016 coming to a close and 2017 forecasted to be another huge year for your business, it may be time
New Year’s Resolutions: New Copy for Success Read More »
Last Thursday, I presented my first Marketing and Copywriting class, “Doing Copywriting Right: Engaging Your Audience” at General Assembly in Sydney, to a full class- and I loved every second. You can find my General Assembly Page here: https://generalassemb.ly/instructors/christopher-melotti/10972 It was an hour and a half lecture, where I covered the following topics: What copywriting is Why
My First General Assembly Lecture! Read More »
It’s a bold title and suggests quite the paradox, doesn’t it? Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the “cost” of free become too much for people now? Is it becoming frustrating for the customer and detrimental to brands? Let’s look into this. It’s free!
Do Customers Still Want Things For Free? Read More »
