Are your Marketing efforts working alongside your sales team? They should be! As the most outward facing group speaking directly to your customers, it’s important to never underestimate the potential that your sales function has in directing your marketing campaigns, and vise-versa. Here is how you can combine the strengths of both teams for the […]
Marketing: getting Your Sales Team Involved Read More »
How up to date is your resume? Will you miss an opportunity or be left unprepared because you haven’t looked at it for years? Regular updating of your professional resume is more important than most people realise. This article is to bring to light and motivate everyone to place more importance on this by showing
The Overlooked Benefits Of Refreshing Your Resume Read More »
The digital age is great! Everything is at our fingertips these days. With businesses of all sizes and industries embracing the digital era where technology, automation, AI, Voice and the Internet Of Things (IoT) are all being implemented on a grand scale, what could go wrong? Laziness… and our customers are noticing. Digital marketing is
Is Digital Marketing Making Businesses Lazy? Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Innovation in business is all about not doing the same thing over and over… Sounds self-explanatory, right? But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today,
Innovation In Business: Not Doing The Same Thing Over And Over Read More »
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content. Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt! Are
Is Your Copy Scaring Your Audience in 5 ways? Read More »
Strategy… we all do it. We all need it. Does anyone ask why? ‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years. But does everyone truly understand what it really is and how to maximise its potential?
Corporate Strategy And Marketing Read More »
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get
The 5 situations where You Need freelance content marketing services Read More »
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’. They will make a lot of decisions about your business based on what they discover
How to write content for a website Read More »
How long does copywriting take? It’s a very common and fair question, but the answer is a little difficult because every project is different. However, what I do know is that it’s very easy to underestimate because it’s a specialised kind of writing. So, how do you know how long it takes to write strong
How long does copywriting take? Read More »
Everyone can compete on a tangible level. The real key to business survival lies now in the intangible. Do you appreciate the importance of creativity? Everyone can compete on the tangible level – the real key to survival lies now in the intangible. I attended a function recently, where Todd Sampson presented to a crowd
Creativity: The Final Frontier In Business Read More »
