Conferences and events are big business today. They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way. But in order to have a successful event, you need an audience to both attend and love the experience. This means you need excellent event content which […]
What Content Do You Need For Events and Conferences? Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
How copywriting helps you tap into the voice search revolution Read More »
That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people
What’s It Like Working With A Copywriter? Read More »
Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this
Risk Taking: Are We Not Challenging Ourselves? Read More »
Your business’s content needs seem to be forever growing and yet your time seems to always be shrinking.The problem is, you just can’t compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. So,
How to hire a copywriter – the 7 steps your business should take Read More »
Last year was a big year, wasn’t it? How did your business go? Well, now that 2019 is here: Do you have your Content Strategy sorted? Is your current copy up to scratch? Quality content means better search visibility, stronger customer service and improved brand awareness. It’s 2019! No more excuses. Here’s why you need
Is Your Business ‘Copy Ready’ For 2019? Read More »
Right. I get it. We’re all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of goals, but many don’t even seem to get a look at… year after year. But what if I shared my ONE, single goal
The Best New Year’s Resolution for 2019 Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more
11 Key Understandings Of Consumer Psychology And Marketing Read More »
