Marketing 101 teaches us that there are two types of customers: Business To Business (B2B) and Business To Consumer (B2C). While elements of this still hold true, the world has changed. People now expect a far more personalised experience and a deeper connection from brands than ever before. Meeting this expectation is called Human-To-Human […]
What is Human-To-Human (H2H) Marketing? Read More »
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content
Why Does Copywriting With Benefits Engage Your Audience More Than Features? Read More »
We all know how important it is to raise brand awareness. But is this enough, today?For too long, Marketing has assumed that if customers are simply aware of a brand that it means they will eventually make a purchase. While this may be true to come degree, we need to move beyond this limited thinking,
Is Brand Relevancy the new Brand Awareness? Read More »
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing. Have a good think about your own business- are you guilty of this? Marketing is one of an organisation’s most essential resources, especially in today’s digital and very connected world where people
Why Marketing Is Important and The 6 ways to improve Read More »
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’
The Problem With Offering Creative Services For Free Read More »
Digital marketing is very commonplace today. It’s everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more. It has been for years. However, ‘commonplace’ doesn’t mean that it’s stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and
What is copywriting in digital marketing? Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
How copywriting helps you tap into the voice search revolution Read More »
That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people
What’s It Like Working With A Copywriter? Read More »
Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future. But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let’s delve into getting this
Risk Taking: Are We Not Challenging Ourselves? Read More »
