People today are time-poor, easily distracted and have a short attention span. On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales – however, most find that their content marketing just doesn’t get the impact they were hoping for. Here’s why, and […]
How to make your copywriting resonate more with the right people Read More »
Most businesses today are looking to increase sales and revenue. To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers. Then, repeat the process. While gaining new customers is a good thing, is this always the best marketing strategy?
Why You Shouldn’t Forget About Your Existing Customers Read More »
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive. Organisations rely on their Marketing department to produce effective solutions which aren’t derived from a Standard Operating Procedure or text book. While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for
9 Ways To Empower Your Marketing Team Read More »
So, you’re looking to improve your copywriting abilities, and you’re searching for classes, wondering if they’re worth the time and money? Are copywriting courses worth it? It’s a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all! Well, the answer is yes, but
Are copywriting courses worth it? Read More »
There is a misconception today that copywriting is words, but “just better”. While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create. In a world of content marketing where customers are
Is Copywriting Just Words? 5 real business applications for a copywriter Read More »
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful. Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your organisation. Sure, word choice is important –
How a copywriter helps your business: the 5 core benefits Read More »
Marketing is changing so rapidly that it’s almost becoming an impossible evolving enigma. So how do you keep up and make sure all of your bases are covered? Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get
How To Eat That Growing Marketing Elephant Read More »
Do you truly know your customer?Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well. The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible. One of the best approaches is to ask
How to learn about your customers: 8 ways to gain the most insight about Your Audience Read More »
Creativity. It is a coveted but often underappreciated human ability. Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well. Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders
7 ways to recharge your creativity and manage burn out Read More »
Creative content is all around us every day. It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly
The Guide To Content Marketing Success: how to meet your customer’s obsession Read More »
