Written by the The Melotti Content Media Team, checked by Christopher Melotti The quest to understand the humble human customer has been at the core of Marketing since the beginning of time – and still continues today. In fact, in the digital age of technology, AI and Automation, it’s even more important to understand more […]
11 Key Understandings Of Consumer Psychology And Marketing Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Innovation in business is all about not doing the same thing over and over… Sounds self-explanatory, right? But then why are organisations getting it so wrong, over and over?! Innovation, fresh thinking and new ideas are all bantered around in the business world today,
Innovation In Business: Not Doing The Same Thing Over And Over Read More »
Strategy… we all do it. We all need it. Does anyone ask why? ‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years. But does everyone truly understand what it really is and how to maximise its potential?
Corporate Strategy And Marketing Read More »
If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing. Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant
Why Inbound Marketing Needs Copywriting Read More »
Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment. This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
The Importance Of Marketing In The Boardroom Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti If you’re a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you’re the right person to sell, buy, or lease their most important (and largest) asset. However, did you know that copywriting and content marketing can
Why Real Estate Agents need Copywriting and Content Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti How to build a clear, confident and smart marketing engine for your business Marketing today feels confusing, crowded and – frankly – overwhelming. You need to consider so much and everything competes for precious attention. Every trend promises overnight success and there are ‘gurus’ telling
The Six Pillars Of A Complete Marketing Strategy Read More »
It’s a bold title and suggests quite the paradox, doesn’t it? Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the “cost” of free become too much for people now? Is it becoming frustrating for the customer and detrimental to brands? Let’s look into this. It’s free!
Do Customers Still Want Things For Free? Read More »
You can’t make your product or service fit for everyone. Those mass-market days are long gone. So, the sooner you accept this, the better your marketing will be! People today have so many unique needs, interests and lifestyles. They also demand personalisation or they just don’t pay any attention to marketing. So, to achieve business
Marketing 101: What Is Target Marketing? Read More »
Part Eight: Distribution Distribution is the fourth element in the marketing mix, dubbed as ‘Place’. Basically, it is everything involved with making the product offering available to the market. An organisation is faced with many options to get the product within reach of the consumer and that can be either through a channel or direct
Introduction to Marketing – Part 8 : Distribution Read More »
