Marketing and Copywriting are subjective fields. Sure, there’s a strategy behind every execution, and every tactic has a measurable outcome – but in the end, it’s a creative role and with it will forever come praise, subjective opinions and criticism. How one Marketer, Copywriter and Designer addresses a brief will be very different to […]
10 Tips to Survive Clients’ Subjective Opinions Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Ask yourself: How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond,
7 Ways to Increase Your Audience’s Engagement with your Content Marketing Read More »
A new era of Marketing is upon us now. It involves Big Data, Machine Learning and AI Marketing in a revolutionary process called Programmatic Advertising. We shouldn’t be surprised – we all knew this was coming. But now that it’s here, it’s time to educate ourselves. I spoke to one of the pioneers
What is Programmatic Advertising and AI Marketing? Read More »
Do you have a small business? Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing. Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing
Everything a Small Business Needs To Know About Marketing Strategy Read More »
HubSpot is a powerful and innovative piece of marketing software. That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t
How a Copywriter Helps Unlock HubSpot’s True Potential Read More »
How does copywriting work?This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today’s modern customer. As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce
How Does Copywriting Work? Read More »
There’s a common misconception today about what copywriting is.Or more specifically, how it differs from simply writing well in proper English. Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling. But copywriting is so much more than just writing well. In fact, if you’re using
Why copywriting is NOT just writing: the 8 common copywriting myths Read More »
Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s
How to correctly address your customers’ pain points Read More »
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales. Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A
How to brief a copywriter to get the best outcome (the first time!) Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti Every business today is involved in digital marketing – one way or another. However, what exactly is the role of copywriting in digital marketing? How do words blend in to amplify your online marketing efforts? You may have the best product in the market and can be confident that you deliver the best solution, but it
The Importance of Copywriting in Digital Marketing Read More »
