Marketing. It covers a huge range of practises today – both digital and traditional. But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making. What about today? Well, people expect a different relationship with brands than they once did. That means we need to […]
How to Re-Humanise Your Marketing Read More »
Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In
The Implications of Artificial Intelligence (AI) on Marketing and Business Read More »
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the
5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19? Read More »
All Advertising is Marketing, but not all Marketing is Advertising. If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts. Why? Because it means that you’re opening up a box of crayons (“marketing”), and trying to create a colourful masterpiece with only one colour (“advertising”), then
Marketing In The New Era: Engaging, not Just advertising Read More »
Is there a better option to cost–effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself? Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information. However, getting results is no easy task. People hate spam and pushy emails that crowd
Why Do You Need A Copywriter for Your Email Marketing? Read More »
Landing pages are a big part of your Marketing. Why? Because, if done well, they convert your visitors into leads and paying customers. Of course, for that to happen, the copywriting on your landing page must first appeal and resonate with your audience to take them on a journey from stranger to buyer. Here are some useful tips in writing effective landing page copy to help you. Prefer to listen, rather
7 Tips for Writing Effective Landing Page Copy Read More »
The Coronavirus or COVID-19 Pandemic is starting to put a big pause on the world. As we’ve already seen, everything has started slowing down – people can’t go about their normal activities and routines, events have all been postponed and we’re all being told to isolate ourselves. Unfortunately, this is leaving businesses at a bit of a loss, as customer interactions are becoming limited, and in some cases,
Business Marketing Strategies To Manage The Coronavirus Downtime Read More »
Today, social media is an integral part of marketing and business communications.It’s a communication tool just like every other channel and requires A LOT of your attention if you want to be successful. Social Media platforms such as LinkedIn, Twitter, Instagram and Facebook (amongst many others) are powerful ways of conducting business. Yet surprisingly, many
3 Tips To Maximise Your Business’ Success On Social Media Read More »
Right now – everyone is at home. Sure, it’s a terrible situation happening globally right now. But, your customers are at home, and they’ve got more time and fewer distractions than ever before. This means they’re hunting for content. Valuable content. Is your brand taking this opportunity to be part of this? Prefer to listen, rather than read? Here’s the
COVID-19 Isolation: Why Content is More Important Than Ever Right Now! Read More »
The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment. Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic
5 Tips for Writing Effective Advertising Copy Read More »
