10 steps: How to develop marketing strategies
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Marketing
Retarget Marketing: A New Level Of Personalised Content
Have you visited a website and then seen their brand everywhere online?This is a Marketing Practise called Retargeting (or remarketing). It’s a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact. Retarget marketing is definitely something
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How To Build A Unique Brand Identity
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience. If not, you will look, feel and act exactly like your competitors. So, how do you ensure your brand is distinct? Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant
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Are You Trusting Your Customers Too Much?
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s
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Why Is Inbound Marketing Relevant?
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload
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What to do if your marketing goes wrong
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all with the aim to execute marketing campaigns that produce results. However, despite all of this, sometimes things don’t go as planned. Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting B2B,
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How To Define Your Ideal Customers in 10 steps
Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer right now, could you do it without opening a spreadsheet or slipping into vague clichés? Most Australian business owners think they know their customers. Fewer have actually defined them properly. And in 2026, that gap
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Everything You Need To Know About Buyer Behaviour
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions? The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act. To help you understand buyer behaviour more thoroughly, here
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How To Develop A Marketing Message Strategy For Your Brand
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around a key marketing message. Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in. The success of your overall marketing lies in your ability to deliver this key
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