The Australian market is constantly evolving and so too are your ideal customers. That means TODAY is the perfect opportunity to make some exciting updates to your brand and some positive changes to the way your business operates. But – what exactly should you do? Here are 8 brand improvement ideas to get your creative […]
8 Ways To Immediately Improve Your Brand’s Appeal Read More »
What’s the Number 1 form of marketing? Word-of-mouth marketing – and it always will be! Why? Because people trust each other over anything you will every say as a business. It’s nothing you’re doing wrong! It’s just the reality. Unfortunately, many brands overlook this, which can cost them in so many ways. Here’s how
The Importance Of Online Customer Reviews In Your Business’ Marketing Read More »
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting
7 Content Marketing tips to success in 2021 Read More »
Brands love to tell stories. Why? Because people love hearing them (if they’re told well, that is). Stories are ingrained in the human psyche because they help deliver a core message in a flow the keeps people engaged throughout every stage. However, while stories are as old as history, the typical story arc has changed
How Storytelling In Marketing Has Changed Read More »
Can you believe that 2021 is right around the corner? Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year. So, how will you use marketing to grow in 2021?
Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With Read More »
2020… well… yes… let’s just say it was an experience. From natural calamities to political unrest and a global pandemic – there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming
Marketing in 2021: 10 Marketing trends to keep up with Read More »
Who are your competitors? How many of them are there? Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets. So, how do you position your products and services to still earn the attention of people, despite the
How Great Copywriting Helps You Stand Out From Your Competition Read More »
In today’s marketing, consistency is key. This certainly applies to the way your brand communicates through its messaging, style and tone of voice. I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s
Why your Brand needs Core Messaging Guidelines Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Your brand is one of your business’ most valuable assets. That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just
How To Establish Your Brand Identity With Copywriting Read More »
Competition is fierce today. Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience. However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email. With over 3.9 billion daily email users in the
How To Craft Marketing Emails That Convert Read More »
