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Copywriting

The 5 Questions a Good Copywriter Will Ask You Before Starting a Project

Leave a Comment / Content Marketing, Copywriting /

Communication is important in every relationship- both personal and professional.  By communicating, people can acknowledge, appreciate and value something.  ​Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more.  You want your target audience to recognise and trust your brand – and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need.  However, this is […]

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The 12-Step Checklist for Excellent Copywriting

Leave a Comment / Business, Copywriting /

 Customers are the people who give your business life.     Through their attention, engagement and actions, they convert into sales and revenue which drive business growth.  It’s important, then, to communicate well and establish a strong connection with your target audience.   Copywriting is a powerful Marketing tool that can help you with this.    Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve

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Why Is UX Copywriting Essential For Your Business?

Leave a Comment / Business, Content Marketing, Copywriting /

How your customers feel is so important today.  If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you. That’s not just in-person or on the phone! It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials. This is where UX Copywriting can help you offer customers and leads a great experience that

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Why copywriting is NOT just writing: the 8 common copywriting myths

Leave a Comment / Content Marketing, Copywriting, Marketing, Writing /

There’s a common misconception today about what copywriting is.Or more specifically, how it differs from simply writing well in proper English. Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling. But copywriting is so much more than just writing well. In fact, if you’re using

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7 Signs That Your Copywriting Is Bad

Leave a Comment / Business, Content Marketing, Copywriting /

As businesses, we all use words (or ‘copy’) absolutely everywhere. Your ads, content marketing, your website, marketing collateral, landing pages, books and so on. The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed

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Is Your Business Ready For 2020? The new decade is coming fast!

Leave a Comment / Content Marketing, Copywriting /

How has your business performed over the last 12 months?  Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?  No matter the case, it is important to up your game this 2020.   To achieve this, one thing you can do is create better content

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SEO Is Evolving: here Are The 3 Steps You Need to Keep Up

Leave a Comment / Content Marketing, Copywriting, Seo /

Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.​We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming

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How to correctly address your customers’ pain points

Leave a Comment / Content Marketing, Copywriting, Customers, Marketing /

Connecting with your customer can be quite challenging.They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s

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How does copywriting help a small business grow successfully?

Leave a Comment / Business, Copywriting /

Small business owners like you face a lot of challenges each day.   You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with.  On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into

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How to brief a copywriter to get the best outcome (the first time!)

Leave a Comment / Content Marketing, Copywriting, Marketing /

So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales. Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A

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