So, your business needs words to have a big impact?Every business does! Words connect with customers, and those connections lead to sales. Simple. But you may find that writing isn’t your expertise, or you’re too close to your project to be able to do it yourself. Or, more commonly, you may just not have the […]
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The world of advertising is a noisy and fierce battlefield of the brands, with its very dynamic, competitive and ever-changing environment. Hundreds of jingles, slogans, billboards, commercials, features and online ads are produced every day to capture the attention of audiences across the world. On top of that, the modern customers today are demanding authentic
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Marketing and Copywriting are subjective fields. Sure, there’s a strategy behind every execution, and every tactic has a measurable outcome – but in the end, it’s a creative role and with it will forever come praise, subjective opinions and criticism. How one Marketer, Copywriter and Designer addresses a brief will be very different to
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Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Ask yourself: How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond,
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Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways. But you’re probably wondering: what does a copywriter do? How does a copywriter work with you? Well – wonder no more. I’m here to
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Great question! What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about? There’s no definitive answer, but there sure are some copywriting guidelines. Here are 7 copywriting best practice tips from my years of experience as a freelance copywriter that can
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Presenting in front of an audience is an essential skill today in business. At some point, you’ll find yourself on camera or behind a podium, speaking to people – and it’s important to do it well if you want to succeed. Public presentations are how we communicate our ideas, engage our audiences and inspire people
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Copywriting is just words, right? Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic. Why not? Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing. By creating
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HubSpot is a powerful and innovative piece of marketing software. That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions – all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t
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How does copywriting work?This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today’s modern customer. As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce
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