Words, words, words. What impact do they really have, right? Well… it turns out a lot. Over 80% of your marketing communications are, or come from words! Blogs. Scripts. Website pages. Core messaging. Social media captions. Emails – and the list goes on. But it’s easy for businesses to take their copy for granted. Industries […]
7 Reasons Why Quality Copywriting Will Improve Your Brand Read More »
The Australian market is constantly evolving and so too are your ideal customers. That means TODAY is the perfect opportunity to make some exciting updates to your brand and some positive changes to the way your business operates. But – what exactly should you do? Here are 8 brand improvement ideas to get your creative
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This year has gone by faster and wilder than a rollercoaster! Were you able to fasten your seatbelt? Did you have the time to say a little prayer and hope for the best? Or even condition your mind for what’s about to happen? With the year drawing to a close, I guess what really matters
How Was This Year, For You? 6 Questions and 8 Tips to set yourself up for success Read More »
2020 has been full of bumpy roads, unexpected turns and countless obstacles along the way. It has been a challenging ride. But it has also made the world more innovative, resilient and strategic too. The same goes for us Marketers – the unprecedented difficulties have made us more flexible and creative in promoting our businesses, connecting
7 Content Marketing tips to success in 2021 Read More »
Can you believe that 2021 is right around the corner? Now’s the time to call your team in for a huddle, evaluate your performance and start raking your brain again for new marketing strategies, plans and innovations to grow your business in the new year. So, how will you use marketing to grow in 2021?
Marketing In 2021 (Part 2): 8 Additional Marketing Trends To Keep Up With Read More »
2020… well… yes… let’s just say it was an experience. From natural calamities to political unrest and a global pandemic – there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming
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Who are your competitors? How many of them are there? Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets. So, how do you position your products and services to still earn the attention of people, despite the
How Great Copywriting Helps You Stand Out From Your Competition Read More »
Do you need words to make a big marketing impact? Every business needs to communicate clearly with their audience to engage them with relevant messages that educate and inspire action. To do this effectively, you may be considering hiring a professional freelance copywriter. But – what’s the process involved? How does hiring a freelance copywriter
What’s involved When hiring a freelance copywriter? Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Your brand is one of your business’ most valuable assets. That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just
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Competition is fierce today. Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience. However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email. With over 3.9 billion daily email users in the
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