Every business loves social media today. Why? Because all of our customers are there! The growth of active social media users around the world continues to rise and this has encouraged brands from all industries and of all sizes to join them there. It makes commercial sense! But now that almost everyone is aware […]
10 Common Social Media Mistakes and How To Avoid Them Read More »
Every year, business and marketing practises evolve – and copywriting is no exception. Of course, the biggest and most recent shift has come in the wake of COVID. While the physical impact is starting to pass, it has changed our global lifestyle significantly. For one, we’ve all become more reliant on the digital world than
The New Norm of Copywriting: 3 Copywriting Trends To Take Note Of Read More »
How do you make your copywriting work? How does copywriting generate results? Excellent questions! Business has always been about outcomes and achieving a return on investment, however with the rise of digital marketing, assessing the success of our campaigns is easier than ever. Every advert, promotional campaign or social media strategy can be tracked, measured
The Complete Guide: How to get successful results with copywriting Read More »
Creating a business is easy today, right? Sell a product or service, then earn the money. How hard can that be? Well, if this is your approach, then don’t get too attached to your business because it’s not going to survive for long! Sure, your product or service may be great. But eventually, it will
How Polished And Personalised Branding Can Boost Your Business Read More »
The ‘business plan’ is a controversial topic. Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).
How to write a business plan: the Business Plan Template you need this year Read More »
How genuine are your brand’s messages? How honest is your tone and communication style? Does the information you provide earn trust? These are critical questions to ask yourself because your customer is very savvy, suspicious and intuitive today. They have wised up to the fake and they’re not afraid to tell you, tell others and walk
Why it’s so important for your marketing to be genuine today Read More »
We are all consumers. The world is filled with people buying products and acquiring services here, there and everywhere. But no one just buys the first thing they see, right? No! A complex and personal process of decision making unfolds as they are presented with different options to choose from. Breaking down
How to keep up with Consumer Behaviour and Customer Trends Read More »
It’s the beginning of a new year and it should come as no surprise that there are a lot of changes to pay attention to if you’re serious about success this 2021. Due to the evolving demands (and expectations) of both B2B and B2C customers, together with the constant growth of technology, there are so
Why Better Content Marketing Is An Essential In 2021 (or else!) Read More »
Content marketing continues to be one of the most popular and effective marketing practises today (when done right, of course). There’s no surprise why. Your audience loves it because they gain value on their terms, and this builds a trustworthy connection between you. That’s why businesses love it too. But today, there’s heaps of
10 Steps To Reinvigorate Your Content Marketing This Year Read More »
Are you getting back into work at the start of a new year? Aww… the holidays are over, and the festive break is all done. So with full bellies and a fresh perspective, It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another
5 Tips on How To Start Your Year Off Right Read More »
