10 steps: How to develop marketing strategies
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Business
What Is Voice Search Copywriting?
Using search engines has become a staple of our time. Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems. But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content.
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Are You Trusting Your Customers Too Much?
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s
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Why Is Inbound Marketing Relevant?
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload
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10 ways how to reclaim 2020 for your business
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action. I personally want to rise, and I want
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How To Define Your Ideal Customers in 10 steps
Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer right now, could you do it without opening a spreadsheet or slipping into vague clichés? Most Australian business owners think they know their customers. Fewer have actually defined them properly. And in 2026, that gap
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How To Develop A Marketing Message Strategy For Your Brand
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around a key marketing message. Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in. The success of your overall marketing lies in your ability to deliver this key
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How To Reconnect With Your Customer
Has your brand disappeared a little? Has your audience forgotten about you or are you not getting their attention like you used to? Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again. Here are
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The Implications of Artificial Intelligence (AI) on Marketing and Business
Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In
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5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19?
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the
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