At what point do you realise you just can’t do everything? When do you appreciate that time is finite? But are you worried about taking on employees? It’s the oh-so-familiar entrepreneurial story: person starts a business, has a successful few years flying solo while doing everything from accounts to sales and operations. Suddenly, they realise […]

Here’s a controversial and fun topic!  I’ve been trolled twice now, on LinkedIn of all platforms, and it’s been the same type of person both times. So what does this suggest, and what’s the underlying meaning here?  Trolling is an inevitable part of being online, and I welcome all feedback from people. ​However, what do

It’s with great pleasure that I announce that I will be a key speaker at the Real Estate Academy’s Complete Leader Conference in October, alongside Lee Woodward​! I cannot wait! TICKETS and INFO: https://thecompleteleader.com.au/ Session Title: Embracing the Evolution of Marketing in Real EstateYour Speaker Christopher Melotti, Marketing Consultant and Owner of Melotti Media Copywriting and

Who needs a copywriter and what do they do? Content creation and content marketing are powerful tools in today’s business world when you want to reach your customer in a more meaningful way.  We all get that “content is king”, and we understand that our audiences are always on the look out for interesting and informative

     Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on? Most of their stuff is pretty absorbing, isn’t it?  It’s easy to take all of this content for granted because it’s all created to be entertaining, interesting and valuable to you. But, have you wondered

New Year, New Logo! How exciting! Here’s to new beginnings, and a BIG 2018!