Your customers don’t just buy from you. You have to earn that sale. Dah, right? Of course! But what does “earning” the sale actually involve? Well, people progress through a customer journey, where they go from a stranger of your brand to (hopefully) an advocate. In today’s digital age, both B2B clients and B2C customers […]
Today, businesses are producing all kinds of branded content. In fact, the most successful brands employ omnichannel marketing – like producing visual content for people who prefer watching while posting written content for those who love to read. But what about multitasking people on the move? One of the most overlooked and yet biggest marketing
5 Reasons Why Your Brand Needs a Podcast Read More »
The last couple of years will go down in history – and we all know why. The global pandemic has changed so many things in so many ways, leading to what could arguably be considered a whole new era for businesses and lifestyles alike. Sadly, so many have struggled during this time, but whilst it
9 Hard-Earned Lessons We’ve Learned From COVID-19 That We Should Never Forget Read More »
There’s a philosophical aspect to giving back. We give because it’s a human need to feel good and we know that it’s the right thing to do. In the same way, businesses give back because they share the same virtue of giving. Today, customers are more socially aware and expect the corporate world to align
Is Corporate Social Responsibility Beneficial For Your Brand? Read More »
Artificial Intelligence – it’s everywhere today. It’s evolving finance and insurance, cybersecurity and marketing, and now it appears to be arriving on copywriting’s doorstep. We all knew this day would come and I’m finding it amusing that people on LinkedIn keep smugly sending me these websites, saying: “Well, now you’re getting hit too.” But is
Is AI Copywriting Disrupting The Content Market? Read More »
Google AdWords, re-target marketing and browser cookies are staples in today’s marketing environment. Most, if not the majority of businesses, use some cookie-based advertising to get clicks, attract leads and secure conversions. As businesses, we are familiar with it. As customers, we see it every day. This type of targeting works by using data crumbs
Is Marketing Ready for a Cookie-less Future? Read More »
Do you often find yourself trying to justify the power of brand awareness and how it translates into measurable sales? We’ve all been there. Every brand needs to make people aware of its existence. That’s because no one buys what they don’t know about and don’t understand. That’s the undeniable importance of brand awareness marketing
Brand Awareness vs Marketing ROI: Where’s the balance? Read More »
What’s the hardest part about marketing your business? Is it holding your audience’s attention when they read your content? Perhaps, it’s convincing them to take action and subscribe to your newsletter, book an initial consultation or buy your product? If these common challenges are stopping your business from hitting your targets, then conversion
How To Use Conversion Copywriting In Your Business To Get Great Results Read More »
Website best practise changes quite a bit over time. One of the most recent trends I’ve noticed is the SERVICE and SOLUTION pages. Sure, you may be thinking ‘this isn’t new’, and perhaps it isn’t. But it’s certainly growing in prevalence today – and for good reason. You see, you have two types of
Website Service Pages versus Solutions Pages Read More »
Your customers really do determine the success (or failure) of your brand. That’s because their reaction to your marketing has such a profound influence on everything you do. So, communicating with them and giving them the best experience is obviously a top priority for any business. Now, take time to think about this –
8 Ways To Step Up Your Customer Service With Effective Marketing and Copywriting Read More »
