Yep – everyone can write! You’ve probably been doing it all day and you’ve been writing since you were at school. So, why hire a freelance copywriter?! You’ve got this. But then… Why hire a cleaner when you can (probably) clean? Why hire a designer when you can (maybe) design yourself? Why hire an accountant […]
7 common situations when to use a freelance copywriter Read More »
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments. This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised:
What Copywriting Content Offers Your Current Customers and Your Business Read More »
2020… well… yes… let’s just say it was an experience. From natural calamities to political unrest and a global pandemic – there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming
Marketing in 2021: 10 Marketing trends to keep up with Read More »
Quality Copywriting and Content Marketing – the two essential tools in business today. Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals. However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently
Answers for the 5 FROs Of Copywriting and Content Marketing Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! Every organisation must reach their target audience, whoever they may be. So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful
What Is Copywriting? Read More »
Who are your competitors? How many of them are there? Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets. So, how do you position your products and services to still earn the attention of people, despite the
How Great Copywriting Helps You Stand Out From Your Competition Read More »
Do you need words to make a big marketing impact? Every business needs to communicate clearly with their audience to engage them with relevant messages that educate and inspire action. To do this effectively, you may be considering hiring a professional freelance copywriter. But – what’s the process involved? How does hiring a freelance copywriter
What’s involved When hiring a freelance copywriter? Read More »
Written by The Melotti Content Media Team, checked by Christopher Melotti Your brand is one of your business’ most valuable assets. That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just
How To Establish Your Brand Identity With Copywriting Read More »
Something I’ve noticed recently is the number of copywriters out there. This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now.
How to choose a copywriter in 6 steps Read More »
