Creative content is all around us every day. It’s all over the websites we visit and the videos we watch. It’s across the blogs we skim, the podcasts we listen to and the books we read. We’re obsessed with it. Quality content is popular with audiences, which is why content marketing has become a highly […]
The Guide To Content Marketing Success: how to meet your customer’s obsession Read More »
One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first – not features.” And for good reason! It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong? It’s one of the fundamental rules all copywriters and content
Why Does Copywriting With Benefits Engage Your Audience More Than Features? Read More »
Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free. That, or at a rate so low that it may as well be free. Freelance copywriters are commonly faced with this scenario. The reasons can vary from ‘free exposure’
The Problem With Offering Creative Services For Free Read More »
Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media.This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and audio
Copywriting: The power behind video and audio marketing Read More »
Conferences and events are big business today. They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way. But in order to have a successful event, you need an audience to both attend and love the experience. This means you need excellent event content which
What Content Do You Need For Events and Conferences? Read More »
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there? Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa and
How copywriting helps you tap into the voice search revolution Read More »
That’s the experience like working with a copywriter? It’s a common question that business professionals ask when they decide they need help with their content writing, but just don’t have the time or the expertise to do it themselves. “I want to appoint a copywriter, but I have no idea what do expect.” Most people
What’s It Like Working With A Copywriter? Read More »
Does Marketing really know thy customer?One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most
How To Know Your Customer: 11 Insights into Behaviour You Need To Know Read More »
Your business’s content needs seem to be forever growing and yet your time seems to always be shrinking.The problem is, you just can’t compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. So,
How to hire a copywriter – the 7 steps your business should take Read More »
