Content Marketing

How your customers feel is so important today.  If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you. That’s not just in-person or on the phone! It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials. This is where UX Copywriting can help you offer customers and leads a great experience that […]

As businesses, we all use words (or ‘copy’) absolutely everywhere. Your ads, content marketing, your website, marketing collateral, landing pages, books and so on. The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed

Content Marketing is all about your audience.But it’s also all about the search engines. We need people to read, watch and listen to our content, but how can they find it, if Google isn’t ranking it? But even if it ranks, it has to be quality content that they’re going to actually want to read.