The problem with branding today So many businesses today make a big mistake. They take the time to develop their logos, colours, photos and visual elements, only to completely neglect all of the brand messaging elements, like tone of voice, hero statements, elevator pitches and more. This leaves them with half a brand. The issue […]
How to complete your brand Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Brands are everywhere today. Colours, logos, fonts and messages. They trigger emotions and provoke a response from us as we navigate our lives and make relevant product and service choices. But, what’s in a brand? Or more importantly, do you need to develop a full
The Commercial Criticalness Of Building A Complete Brand Read More »
Every business needs a marketing function and a sales function to succeed. It doesn’t matter if you’re a small business or a multinational corporation with thousands of people, a successful business today needs to clearly define both their sales and marketing roles. But most importantly, they both need to work symbiotically together. Whether sales and
Written by The Melotti Content Media Team, checked by Christopher Melotti Prefer to listen, rather than read? Here’s the Podcast summary! The new financial year is always a bustling time for every business. July begins, budgets reset and there you are, looking at the next 12 months of marketing, putting together your plans to achieve your
10 Mid-year marketing strategy tips to start the new financial year right Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! “Am I over blogging?” “Am I writing too many blogs?” “Should I write about the same topic over and over again?” These are some of the most commonly asked questions we get from our clients when it comes to content marketing and article writing. According to recent statistics,
Are you “over blogging”? How Often Should You Produce New Content? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Once again, we’re moving to a new financial year – time flies by, doesn’t it? We understand that this is a challenging period for all businesses. It’s the culmination of a long 12 months of work, to determine what worked, what didn’t and where you’re
How To Prepare Your Content Marketing Plan For The Next Financial Year Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! We’ve all been reading the news. It’s all a bit doom and gloom right now. While no one can predict the future, it’s always better to be prepared – especially in business. So, going forward, the Australian market is expected to be quite volatile and
So, you’re looking for a Sydney copywriter and not sure who to choose? Selecting the right copywriter is an important decision as your content marketing results can really depend on the copywriter who writes it and how much support they provide. If your website has the wrong words or your advertising has the wrong messaging, then
Who Are The Best Copywriters in Sydney, Australia? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! How does your brand communicate? What messages do you send out to the people who matter? How do you want to position your business in the minds of customers? That’s all Message Marketing – the marketing of messages. With the advancement of digital and the
What is Message Marketing? How Message Marketing Drives Your Business Success Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Can you sell yourself and your business, brand or product in the space of one breath? How about in a few sentences? Or perhaps during the time it takes to get in and out of an elevator with a colleague? That’s where the name ‘elevator
How To Write The Perfect Elevator Pitch And Win More Sales in 8 Steps Read More »
