Prefer to listen, rather than read? Here’s the Podcast summary! As a successful Marketing Consultant, Business Coach or Business Advisor, you play a critical role in helping to bring success to organisations of all shapes and sizes. Through the strategies and the plans that you build and the goals that you set together, you enable […]
Prefer to listen, rather than read? Here’s the Podcast summary! As business owners, we all want to achieve more sales and build a bigger pipeline of leads. After all, a company can only survive if it is EARNING. But the reality is, keeping your sales pipeline full is becoming more challenging with each passing year.
Prefer to listen, rather than read? Here’s the Podcast summary! If you’re a business, then you’re probably focusing your marketing and sales on generating leads. That’s the normal approach. Your marketing attracts leads which you then qualify and nurture before they enter the sales journey to convert into paying customers and (hopefully) delighted advocates. That’s
Should Marketing be focused on Demand Generation or Lead Generation? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! In an ever-changing world and competitive marketing landscape, there’s no place for your business to be complacent. Just when you think you’re up to date with what’s relevant in the market, you’ll be surprised to know that there are new marketing trends shaking things up
12 Current Marketing Trends You Shouldn’t Miss Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! The last quarter is just around the corner! It’s finally the time of the year when warmer days, blossoming Spring flowers, school holidays and Christmas festivities are all happening. However, despite the bright atmosphere, many Australian businesses typically experience a slowing down period right as we get
6 End-Of-Year Content Marketing Tips To Finish The Business Year Off Strong Read More »
Melotti Media has been announced as the Champion Copywriting Business for the 2022 Australian Small Business Champion Awards. “Oh my god!!!” These were Christopher Melotti’s first words as he approached the microphone after Melotti Media was announced as the Copywriting Business of 2022 by Peter Overton and Chris Minns at Precedent Productions’ Australian Small Business
Melotti Media wins Copywriting Business of the Year 2022! Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! The key to a successful business is having a good marketing strategy. Marketing includes so many facets today, but strong communication is honestly essential in today’s cluttered marketplace and that’s where brand messaging comes in, along with copywriting. Quality copywriting will allow you to effectively
Why You Should Find A Trusted Long-Term Copywriting Agency Partner Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Marketing is a big umbrella term for one of the (hopefully) most powerful revenue and sales generating functions of a business. It has many marketing types under it that form a diverse range of different initiatives – from advertising to digital, direct, mobile and SEM,
The Difference Between A Marketing Plan And A Content Marketing Plan Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! All businesses need customers – they exist, survive and thrive because of them. This means that, as a business, you need to have a robust marketing strategy with brand messaging that: ensures your customers are aware of your products or services piques their interest makes
Nailing Your Message Marketing: Should I Invest in Quality Copywriting Services? Read More »
Prefer to listen, rather than read? Here’s the Podcast summary! Every business needs customers. So… how do you attract more customers? To start, your business needs words that work and marketing that motivates. Strategic marketing messages play a significant role in: increasing your brand’s appeal keeping your business relevant to audiences communicating your true value
Should You Hire A Copywriting Agency, Internal Copywriters or Write Your Own Copy? Read More »
