Written by The Melotti Content Media Team, checked by Christopher Melotti If I asked you to clearly describe your ideal customer right now, could you do it without opening a spreadsheet or slipping into vague clichés? Most Australian business owners think they know their customers. Fewer have actually defined them properly. And in 2026, that gap […]
How To Define Your Ideal Customers in 10 steps Read More »
Have you ever wondered why fluctuations in sales occur? Or have you thought about the reasons why reviews and feedback online play a major part in people’s decisions? The psychology behind buyer behaviour greatly influences the way your audiences act and react. This is one of the fundamentals of Marketing that allows businesses like yours to understand how customers think and act. To help you understand buyer behaviour more thoroughly, here
Everything You Need To Know About Buyer Behaviour Read More »
Your website is the most important digital asset your business owns. It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business. Here’s why you should frequently
Why refresh your website copy (often) Read More »
Written by the The Melotti Content Media Team, checked by Christopher Melotti At the core of Marketing lies a strategy around a key marketing message. Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in. The success of your overall marketing lies in your ability to deliver this key
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Has your brand disappeared a little? Has your audience forgotten about you or are you not getting their attention like you used to? Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again. Here are
How To Reconnect With Your Customer Read More »
Marketing. It covers a huge range of practises today – both digital and traditional. But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making. What about today? Well, people expect a different relationship with brands than they once did. That means we need to
How to Re-Humanise Your Marketing Read More »
Artificial Intelligence and Business – it’s been on the horizon for such a long time. So – what is here now, and what’s set to change forever? In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers. In
The Implications of Artificial Intelligence (AI) on Marketing and Business Read More »
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic. We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the
5 Tips: How can you Pivot Your Business Model To Adapt to COVID-19? Read More »
The twenty-twenties is a marvellous but VERY fast–paced age. We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs. For brands, keeping up with those expectations is already hard enough. Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for
How Is Copywriting Relevant in the 2020s? Read More »
All Advertising is Marketing, but not all Marketing is Advertising. If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts. Why? Because it means that you’re opening up a box of crayons (“marketing”), and trying to create a colourful masterpiece with only one colour (“advertising”), then
Marketing In The New Era: Engaging, not Just advertising Read More »
