10 steps: How to develop marketing strategies
10 steps: How to develop marketing strategies Read More »
Retarget Marketing: A New Level Of Personalised Content
Have you visited a website and then seen their brand everywhere online?This is a Marketing Practise called Retargeting (or remarketing). It’s a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact. Retarget marketing is definitely something
Retarget Marketing: A New Level Of Personalised Content Read More »
What Is Voice Search Copywriting?
Using search engines has become a staple of our time. Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems. But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content.
What Is Voice Search Copywriting? Read More »
How To Build A Unique Brand Identity
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience. If not, you will look, feel and act exactly like your competitors. So, how do you ensure your brand is distinct? Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant
How To Build A Unique Brand Identity Read More »
7 Myths Of Copywriting That You Can’t Afford To Believe
Copywriting – it’s just writing words, isn’t it? Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that,
7 Myths Of Copywriting That You Can’t Afford To Believe Read More »
Are You Trusting Your Customers Too Much?
Is the customer always right? That really is the question! Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today’s digitally surging and rapidly changing environment, does your customer even know what they want? Prefer to listen, rather than read? Here’s
Are You Trusting Your Customers Too Much? Read More »
Why Is Inbound Marketing Relevant?
Your customers can now easily access information in just a few clicks. The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload
Why Is Inbound Marketing Relevant? Read More »
10 ways how to reclaim 2020 for your business
Yep – we ALL get it. 2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action. I personally want to rise, and I want
10 ways how to reclaim 2020 for your business Read More »
What to do if your marketing goes wrong
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition – all with the aim to execute marketing campaigns that produce results. However, despite all of this, sometimes things don’t go as planned. Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting B2B,
What to do if your marketing goes wrong Read More »