Last Thursday, I presented my first Marketing and Copywriting class, “Doing Copywriting Right: Engaging Your Audience” at General Assembly in Sydney, to a full class- and I loved every second. You can find my General Assembly Page here: https://generalassemb.ly/instructors/christopher-melotti/10972 It was an hour and a half lecture, where I covered the following topics: What copywriting is Why […]
My First General Assembly Lecture! Read More »
It’s a bold title and suggests quite the paradox, doesn’t it? Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the “cost” of free become too much for people now? Is it becoming frustrating for the customer and detrimental to brands? Let’s look into this. It’s free!
Do Customers Still Want Things For Free? Read More »
Are you whinging or are you winning in business? It’s a rough, tough business world out there! Yet some succeed while others fail. So how do you and your organisation stay afloat? Remind youself of this: the only thing every individual in business (and life, for that matter) deserves is an opportunity; the rest is
The only thing you deserve in life is an opportunity Read More »
Our day is upon us once again,So gather loved ones, neighbours, fellows and friends,To celebrate a place of who’s pure beauty is awed,By both those who are here and the many abroad.We’re the luckiest people alive to live in the best country on Earth.I’m proud to call this country my home, my love, my place
Happy Australia Day Read More »
It’s all about physical location, and the Marketer’s ability to digitally enhance local communications, in real time. The digital platform world is growing and evolving at such a rapid pace today that there’s no telling where it will head next or who will use it in the most unique and effective way, and Location-Based Marketing
Marketing Digitally at Close Proximity Read More »
I received the Australian Marketing Institute’s 2015 Highly Commended Future Leader Award in Melbourne this month. The amazing Russel Howcroft presented this award to me. I’m very honoured!
Russel Howcroft and me, at the Marketing Excellence Awards Read More »
This is me, winning the Australian Marketing Institute’s 2015 Highly Commended Future Leader Award for marketing excellence!
Winning an award for Marketing Excellence! Read More »
Are you struggling to find motivation? This quick insight may help. Life needs to be lived. As humans, we naturally seek achievements and perform behaviours to fulfil our lives according to what pleases us most, whether that be learning languages, pursuing hobbies, studying knowledge, or hanging with friends. That’s all well and good, but in
Motivating Yourself And Others: The Fuel Of Action Read More »
Applying for that next big job with the fancy perks, the fresh new career prospect and the big pay cheque has become second nature to a lot of us these days, especially with Generation Y rising through the ranks. It’s not a particularly bad thing- in fact, it’s a healthy thing, as it demonstrates a
The New Trend In Hiring Employees: Adaptation Read More »
You can’t make your product or service fit for everyone. Those mass-market days are long gone. So, the sooner you accept this, the better your marketing will be! People today have so many unique needs, interests and lifestyles. They also demand personalisation or they just don’t pay any attention to marketing. So, to achieve business
Marketing 101: What Is Target Marketing? Read More »
