The noun ‘SONDER’ is a brilliant, yet underused and under appreciated English word.Its meaning is a lesson in humility and a good reality check for everyone. Basically, it describes the identification of the true reality, where every person you pass by is living their own complex and intricate life, just as you are yours. It is […]

This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.  Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both

Roy Morgan Research just published their 2017 “Image Of Professions Survey” detailing the Australian public’s rating of the trustworthiness across different jobs. It is very telling for many different industries, especially with “Advertising” coming in so terribly low. I think we need to start looking in the mirror and asking ourselves why… Above is the image

Want to learn all about Copywriting, Marketing and Content Strategy to engage your audience and unlock success? My General Assembly class is on in Sydney next week! ​Sign up now, here: https://generalassemb.ly/education/doing-copywriting-right-engaging-your-audience/sydney/37508

Have you always wanted to publish a book, but things keep getting in the way? This is your year to write that book you’ve always wanted to. No more excuses, everyone! ​If you go to your bookshelf and don’t see something you want to read, it’s your turn to write! It’s what got me started,

Albert Einstein said the definition of insanity is doing the same thing over and over and expecting a different result. Does this apply when hiring new staff? YES!​We all know this quote so well. We appreciate its wisdom and we get its meaning, but why don’t we put it to use when we hire new

Are you motivated enough to write, or are you being consumed by other things? Here are the typical types of distractions and how to deal with them. ​ ​Time is one of the biggest factors when it comes to writing, in any form. ​Everyone knows that composing work takes hours of ideas, planning, first drafts, editing,

You may have the perfect speaker, the right marketing and the ideal venue, but are you offering your audience enough? How do you engage them and offer them enough value to give you their precious time? By flaky, I mean more unreliable. It’s a curious thing to write as a title, but hear me out.

What Does Your Business Do? My name is Christopher- Founder of Melotti Media, and I am a freelance copywriter specialising in content creation for a wide range of clients across several different industries, platforms and sizes. From advertising, marketing, corporate communications, messaging, editing, publishing, SEO, media, scripts and strategy, I’ve got their copywriting needs covered.Building

Have you thought about your business’ New Year’s Resolution?  How about some fresh, new copywriting to kick off the year? ​ Make the start of 2017 your chance to refresh all of your business’ communications! With 2016 coming to a close and 2017 forecasted to be another huge year for your business, it may be time